As Creative Director for 50 Words, Jacqueline is responsible for managing creative, design and marketing solutions for clients. This includes brand development, design and implementation of brand identities, development of print and new media marketing initiatives, website design and development, and advertising.
Known for her creative intuition and visual execution, Jackie has a strong ability to translate complex client ideas into clear, compelling, well-crafted visuals. She helps clients build and evolve concepts across multiple channels, always with an eye on strategy to turn briefs and business goals into visual systems and campaigns. Her strong understanding of brand voice, audience, positioning and consistency helps build and repair brand image. Teaming up with 50 Words writers, Jackie helps execute strong conceptual storytelling, using visuals to communicate emotion, narrative and brand meaning.
Prior to joining 50 Words, Jackie held a series of increasingly senior design positions at CAGroup, a Providence-based communications firm. There she delivered outstanding design work for over 100 business in Rhode Island in a wide array of industries. Her work has been featured in national and regional television, outdoor campaigns, and a broad array of print publications.
Jackie is also a health and fitness enthusiast and contributes design services to Christian brands and faith-based organizations. She earned her Bachelor of Fine Arts and Graphic Design degree from Rhode Island College. While in college she worked as a freelancer, working with clients around the state for greater experience while completing her studies.
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