A group of senior marketing executives, we have a deep knowledge of the many different competencies required to effectively market a product or service. But our mantra is keep it simple. So we’ve gathered the best and the brightest, working with a network of dozens of experts we trust to get the job done.
Meet our leadership:
Linda McDonough • Managing Director
In leading 50 Words, Linda helps clients with strategy, marketing and communications challenges. She has particular depth working across the entire financial services and professional services industries, but draws upon a variety of cross-industry experience as well. She has assisted clients in all areas of corporate strategy development, market segmentation, marketing planning and implementation, new product development, sales force effectiveness, branding and business growth strategies.
She is a trusted advisor who has guided messaging and communications programs for clients in crisis situations, helping strengthen stakeholder confidence and preserve brand value. Prior to founding 50 Words, Linda was Vice President of Marketing for the Revolving Credit Group of Textron Financial (NYSE: TXT Fortune 200) where she led a team of marketing, strategy and communications professionals.
Linda is Immediate Past Chairwoman of the Philadelphia Chapter of the Turnaround Management Association. In addition, she serves on the board of the Philadelphia Network of the International Women’s Insolvency & Restructuring Confederation and is a member of the International Factoring Association, New York Institute of Credit and American Bankruptcy Institute. She serves on the Catholic Charities Appeal Board of Directors for the Archdiocese of Philadelphia.
Linda earned her MBA and a Bachelor’s degree in finance from St. Joseph’s University.
Lisa Rubano-Volansky • Marketing Director
Lisa is a sales and marketing professional with 25+ years experience across a wide breadth of industries.
Prior to joining 50 Words LLC, Lisa was a Senior Marketing Specialist for the Revolving Credit Group of Textron Financial. In this role Lisa was responsible for oversight of Marketing Communication activities and measurement systems supporting Textron Financial’s Asset-Based Lending and Factoring Divisions. Additionally, she was responsible for market research, planning and oversight of Customer Councils as well as management of the divisional Customer Satisfaction and Loyalty Management process. Prior to joining Textron Financial Corporation, Lisa worked in retail banking at PNC Bank as a Community Branch Manager.
Areas of expertise include:
- Marketing Plan Execution and Measurement Systems
- Customer Communication Strategies
- Competitor Analysis
- Segmentation Analysis
- Market Research
- Customer Needs Understanding
- Vendor Management
Scott Fraser • Crisis Communications/Public Relations Director
Scott Fraser is a veteran communications professional with more than 30 years of experience. His expertise includes crisis communications, public relations, media relations, and even voiceover talent.
He is a principal of Fraser Communications Group, a strategic partner of 50 Words. In this capacity, he has been hired to protect the reputations of companies in crisis, and gain positive public exposure for clients ranging from an emerging high-tech company to established organizations in healthcare, finance, manufacturing and business-to-consumer products. Previously he worked as a broadcast journalist and in corporate public relations.
Sought after as a public speaker, Fraser also is an adjunct professor at Salve Regina University in Newport, RI, teaching courses in Crisis Communications and Public Relations.
He is a member of the Public Relations Society of America (PRSA), serving as Chair of PRSA’s Northeast District and is a past president of the Southeastern New England Chapter. He is a graduate of Tufts University.
Chuck Lusignan • Creative Director
As Creative Director for 50 Words, Charles (Chuck) Lusignan is responsible for managing creative, design and marketing solutions for clients. This includes brand development, design and implementation of brand identities, development of print and new media marketing initiatives, website development, and advertising. Chuck is also co-founder of Communication Arts Group, a strategic partner of 50 Words. Chuck has served the design and marketing needs of various national and regional brands including Hasbro, Avery Dennison, Allied Signal, Textron, Laborers International Union of North America (LIUNA), and Lifespan, to name just a few.
He has facilitated the efforts of many client brand teams as they endeavored to articulate their brands and brand positioning as well as workshops on the importance of brand, branding and rebranding.
Chuck studied Advertising Design at the Art Institute of Fort Lauderdale.
Diane Sterrett • Copy Director
Diane is a fan of Mark Twain’s philosophy, “The difference between the almost right word and the right word is … the difference between the lightning bug and the lightning.”
A writer with more than 25 years experience, Diane is a messaging expert and content provider. Her passion is finding precisely the right words for every situation: web content, blogs, ads, direct mail, outdoor, brochures, trade articles, even social media posts. She crafts concise, compelling, targeted messages that deliver results for a wide variety of clients, ensuring the message fits the medium, and vice-versa.
In addition, her marketing insight and strategic background keeps projects on message and supports marketing objectives. From single projects to multi-platform campaigns, she puts her expertise to work for you to capitalize on every communication your organization undertakes with fresh ideas and creative solutions.
Previously, she worked for a variety of advertising agencies as well as Blue Cross & Blue Shield of RI, promoting brands, introducing products and increasing market share. She is a member of the Creative Communications Club of Providence, and sails whenever she gets a chance.
Diane earned her Bachelor of Arts from New England College in Henniker, NH.
Meet our staff:
Colin McDonough • Director
Colleen Dychdala • Intern